The buyer's journey is every step your audience goes through before making a purchase. It is for them a process of active research, in which they go from the realization that they have a need until the purchase of a product or a service which will answer this need give compelling reasons to consider making a purchase is the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features are good product descriptions. Here is solid proof. By having a video marketing strategy that uses different videos for each stage of this journey, you'll maximize your efforts and increase sales and conversions is has become such a necessary and powerful tool for brands! You can educate, entertain and promote new products in a compelling way to phone number list video would put the phone number list people to watch it while mentioning the features and benefits of your offering reason is simple if you know who you are writing for, you will know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such. Studies indicate that people would rather watch an explainer video to learn more about a product or find a solution than read a text about it. we weren't talking about listing the benefits of your offerings - we were referring to a good story that the customer can relate to. we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.