Every metric you measure should measure how email list well you are achieving a specific business goal with your content. There are general kpis of:ranking of keywords search volume unique visitors all of these are valid and should be standard seo kpis. But the kpis that reign supreme are the results you designate for each piece of content. I've had many conversations with former executives and cmos who ask, "Why aren't we ranking number one for this keyword?" a good seo is always ready to say “because I generated so much more value from all the other things I was doing” – and prove it. As long as you and management are aligned on the overall business goals and how your content achieves those goals, you should be clear. 4. Welcome multi-channel marketing into your seo strategyeach of these seo goals for 2020 ends with this: become a email list better, more informed marketer . Don't stick to the old conventions of an seo. Ultimately, if you're just focusing on link building and general keyword targeting, you're missing so many opportunities to generate greater business value that not only looks better for the business, but makes you also look better, which contributes to your personal growth. As an seo, stop staying in your own lane and only considering yourself good at keyword research and optimizations. There are so many parts of seo that translate into email list bigger marketing efforts that can really impact your business. Here are 3 areas seos should think about in 2020:paid search (sem) trademark search multichannel marketing paid search (sem) in 2020, know what your sem strategy is. Make friends with your sem colleagues! Work with them to determine:where are most of your ads showing? Should you play with this organically? Since you can't categorize everything, where can sem cover? In areas where your content appears both organically and through paid search, are the kpis for ad and organic content the same? If so, is that a good or bad thing? In my experience, google ads tend not