Predictive publishing is a combination Phone Number Database of collecting big data (internal and external) to arrive at predictive insights. You can apply it specifically to your company's online folder or brochure, to be even more Phone Number Database relevant to your target group based on those insights. Increase revenue and Phone Number Database relevance with predictive publishing Consumers are overloaded with information and advertisements from companies. They are picky and critical and Phone Number Database decide for themselves where and when they respond to an information stimulus. So it's important to be relevant to your target audience at the right time and on the right channel. Otherwise, you'll lose attention, maybe forever. What is the buying moment of your consumer? As aPhone Number Database company, it is therefore important to map out your customer's buying Phone Number Database process. With big data and predictive analytics you can identify the buying moments of consumers. Often the activities of companies do Phone Number Database not match where and when consumers want to take an action. Predictive publishing gives companies the option of having their online folder match those buying Phone Number Database moments. By collecting data from your online folder, you can personalize content so that you exceed consumer expectations. This makes you more relevant for the target group, because you offer content that meets their wishes and needs. It is the relevance that generates more sales. If you know that your customer has just bought a corner sofa, why not include decorative cushions and side tables in the next brochure.