I know first hand that people are more than willing to share their information to subscribe to a newsletter that interests them. And if you keep providing useful information, they'll stick with you for years to come. 3. Offer a mailing list consultation. If you're in a service- based business, exchange a chunk of your time and expertise. I offer a complementary 20-minute consultation for new prospects.
One of my clients is a personal trainer who offers a fitness evaluation to serious inquiries. You get the idea. The time spent on the mailing list consultations is often nothing compared to the dividends the contact information can pay in the long run. 4. Offer a demo. If you have a product-based business, find a way for your prospects to get a demo in exchange for their information.
Software trials can be easily downloaded off of a website. Or in exchange for a physical address, you can send an informational DVD or videotape. 5. Offer faster shipping. Tell your visitors to opt-in and their first order will get overnight mailing list shipping on the house. This might require some backend work, but it's nothing a good shopping cart system can't handle. 6. Offer a catalog.