Of the many advantages enjoyed by users of modern smartphones, they are almost not lost. Definitely, it's a map, a map, a map, a map of the world... Google Maps has transformed the way people get around, almost as much as cars and airplanes did a century ago. The app has over 1 billion monthly active users and had 5 billion downloads over its lifetime (which is more than the Google search app), and it has become the de facto tool to help people get where they are going - even if they were just looking for their destination minutes earlier. Enter Google's local search ads. Local search ads have also been a staple of Google for several years now. Businesses can pay to have their websites appear at or near the top of relevant search results and send people to Google Maps for directions to the business. Google Maps and local search ads had been metaphorically dating each other for a long time. Now that perfect match is officially married, thanks to Promoted Pins.
Google's latest paid advertising feature connects online searches and foot traffic by offering exclusive listing options to employee email database local businesses. With Promoted Pins, local search ads and Google Maps will never be the same. How local search ads work on Google Maps Local search ads on Google were introduced several years ago to give businesses the ability to let their paid results appear first, or at least at the top, on local searches. At the start of the last decade, as smartphones established themselves as an indispensable personal accessory, searching for a business on a mobile device via the Internet became the norm. Google's local search ads allowed businesses to take advantage of this new behavior. Around the same time, another technological behavior emerged: people use their smartphones to get their bearings. Google was also at the forefront there – consumers could simply ask their phone to take them somewhere, and Google Maps would show them the way.
And if a business was found through a search, including via a local search ad, smartphone users could click for directions or a map, providing a complete shopping journey right to the doorstep. company entrance. The Promoted Pins feature takes Google's local marketing tools to the next level. This paid feature replaces the standard red pins on the map that Google recognizes as businesses - and, perhaps, businesses specifically related to the user's search - with purple pins that appear first (or first), with an optional company logo, on the accompanying results and stand out red pins. However, Promoted Pins are more than just a form of paid search:When someone clicks or taps on the purple pin or Maps-connected search result, the ad can display a personalized coupon or offer to encourage the person to visit the store.