Apr 19, 2022
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Data via BuzzSumo Pushing people's emotional buttons is one of the most effective techniques available to you when creating engaging content. Unfortunately, this process is Jordan Phone Number List as much art as it is science – not to mention extremely complicated. It also depends heavily on the type of content you typically produce, your audience demographics, and many other factors. It's also important to keep in mind the kind of emotional responses you Jordan Phone Number List want from your readers. Negative emotions such as anger can lead to more social shares, but can also inadvertently harm your brand. Likewise, humor can be a very effective tool in your content marketing, but many B2B publishers are hesitant to try to make their audience laugh for fear that such a tone isn't appropriate. Comedy may be easier for B2C companies, but that doesn't mean B2B companies can't get in on the Jordan Phone Number List action . Only you can determine if appealing to a certain emotion in your content is right for your audience. That said, whichever way you choose to do it, Jordan Phone Number List make sure your audience feels something after reading your content; there is no greater sin in content than being tasteless and forgettable. 2. Respect your audience (and their intelligence) You've probably snickered at a particularly egregious clickbait headline or two in your time, so why would you resort to the same sordid tactics to entice your own audience to click? Sample Clickbait Article in the Curiosity Gap Search Engine Journal This tongue-in-cheek title has upset more than a few readers, highlighting the risks of using humor, however well-meaning. Clickbait mainly relies on deception to generate traffic. These publishers Jordan Phone Number List don't care about dwell time, scroll depth, or other engagement metrics — they just want clicks and pageviews to drive ad revenue. One of the best ways to maintain your credibility as a publisher is to treat your readers with the respect they deserve. Sure, you can (and should) try to build intrigue into Jordan Phone Number List your content, but don't resort to cheap trickery. If you don't want to click on an obviously misleading headline, don't try to force your audience to either.